A global niche product
FritsJurgens B.V. is a Dutch manufacturer with a genuinely global reputation in a remarkably narrow niche: floor pivot hinge systems for heavy, oversized, and architecturally significant doors. Their systems are used in airports, museums, premium office towers, and luxury residential projects around the world — installed invisibly into the floor, carrying doors that can weigh hundreds of kilograms, with no visible hardware.
The product is technically sophisticated and commercially complex. FritsJurgens sells through an international network of specialist dealers and architectural hardware distributors. Each dealer has their own article numbering system, their own credit terms, and their own ordering patterns. Before Odoo, managing this network required significant manual coordination across multiple systems.
The dealer ordering challenge
One of the defining requirements of the FritsJurgens project was the Product Customer Code module. Dealers do not order using FritsJurgens’ internal SKUs — they use their own article codes, which differ by country and by dealer. The module creates a mapping layer: when a dealer places an order using their own code, Odoo automatically resolves it to the correct internal product and variant. The dealer sees their familiar codes; the warehouse and production team see the internal references.
This seemingly straightforward requirement has significant downstream benefits. Order processing is faster, error rates drop, and dealers can place orders without needing to translate between numbering systems.
Atradius credit limit integration
FritsJurgens extends trade credit to its dealer network, with credit limits managed through Atradius, the credit insurance and risk management platform. FANATICS built a real-time integration between Odoo and Atradius: when a dealer order is confirmed, Odoo checks the dealer’s current credit exposure against their Atradius-approved limit. Orders that would breach the limit are flagged for review before they enter the production queue.
This automated credit check removes a manual step from the order processing workflow and ensures that the commercial team is alerted to credit risk before goods are committed to production — not after they have been shipped.
Production and shipping
The Manufacturing module handles production planning for FritsJurgens’ pivot systems, which are assembled from precision-machined components. Bills of materials are structured to reflect the various product families and size ranges. The Shipping module integrates with carrier services for international dispatch, with export documentation generated directly from Odoo.
The eCommerce module was deployed as a dealer portal rather than a public shop. Dealers log in, place and track orders, and access their invoices and documentation. The portal is the primary interface for the international dealer network.
Outcome
With 20 users, FritsJurgens is rolling out a single integrated platform covering the full cycle from dealer order through production, shipping and invoicing. Go-live is planned for 2025. The Atradius integration and the dealer article code module address two of the most specific requirements of their business model — and the result will be a system that fits how FritsJurgens actually works.
Read more: Odoo for manufacturing · All cases