Supplying hospitality at scale
Hotel Supply International BV supplies the professional hospitality sector with the products that keep hotels and restaurants running: bed linens, towels, tableware, room accessories, and operational consumables. Their customers range from independent hotels and boutique restaurants to larger hospitality groups with multiple properties.
Operating in a trilingual market — Dutch, English, and German — with a webshop, an existing accounting system, and a growing customer base, Hotel Supply International needed a way to bring their operations together without replacing the tools that were already working.
Keeping what works, adding what was missing
The key principle of this project was integration, not replacement. Hotel Supply International had two established systems: a WooCommerce webshop that was performing well and had SEO value they did not want to lose, and Twinfield as their accounting platform. Both were staying.
What was missing was an operational layer in between — a system that could receive orders from WooCommerce, manage inventory and purchasing, handle shipping and fulfillment, and pass the resulting financial transactions to Twinfield without manual data entry at every step.
Odoo was deployed as that operational core. The WooCommerce integration brings online orders directly into Odoo’s sales and inventory flow. Stock levels are synchronized back to WooCommerce, so the webshop always reflects actual availability. When an order is fulfilled and invoiced in Odoo, the accounting records are automatically pushed to Twinfield, maintaining the finance team’s existing workflow without disruption.
Trilingual team and training
Hotel Supply International’s team works across Dutch, English, and German. Their customer communications and product catalog are maintained in all three languages. FANATICS delivered training in all three languages, and the Odoo interface is configured to match each user’s language preference.
The multilingual capability extends to customer-facing documents: order confirmations, delivery notes, and invoices are generated in the customer’s preferred language, an important detail for their German-speaking hotel clients.
Outcome
Hotel Supply International now operates with a connected stack: WooCommerce for online sales, Odoo for operations, and Twinfield for accounting. Orders flow through automatically, inventory is accurate across both the webshop and the warehouse, and the finance team works in the same Twinfield environment they have always used. The integration layer built by FANATICS removed the manual work that previously connected these systems.
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